Introduction
We’re piloting BlueCat Platform Onboarding BETA, a streamlined onboarding system designed to make setup, communication, workflows, and launch seamless. This pilot allows us to refine our internal processes while giving a small group of dental practices a full agency-level website and long-term membership experience through our secure client portal. Participants have:
Custom Conversion-Driven Website
A fully custom website designed around patient behavior—trust building, clarity, and confident decision-making.
24-Month Membership + Concierge
Two full years of hosting, security, updates, and high-touch support through our in-house team.
Deposit-Only Enrollment
Pilot members enroll through a simplified deposit-based structure while still receiving full agency standards.
Core outcomes
- A credible online presence your patients can trust
Your practice receives a polished, modern website that communicates professionalism and clarity from the start. - Improved visibility across Google and local search
Your site is structured and optimized so search engines can easily understand and surface your practice. - Clear communication that reduces patient friction
Patients can quickly understand your services, compare options, and take action without confusion. - Integrations that support your operations
Your booking, reviews, forms, and communication tools connect seamlessly to streamline your workflow. - A scalable digital foundation you can build on
Your site is structured to evolve as your practice grows, adds services, or updates its positioning.
Website Scope and Standards
Your website is built to the same high standards we use for full agency projects; fully custom but follows proven frameworks that drive clarity, trust, and conversions. This ensures your website looks great and performs like a results-driven marketing asset.
Customer focus
Company voice
Conversion-driven
Features and Integrations
Your website becomes the operational center of your practice. Booking systems, communication tools, reviews, forms, and analytics are integrated into one unified experience. Your tools fit naturally into a website designed by specialists—giving you the benefit of professional design paired with seamless functionality.
Build Inclusions
- A design that makes a strong first impression: Modern, responsive layouts help your practice feel credible and professional from the moment a patient arrives.
- A website built to guide patient decisions: UI/UX choices follow clear pathways that help users navigate confidently and understand their options.
- Development built for stability and speed: Your website is engineered to load quickly, run smoothly, and stay reliable over time.
- Messaging that feels clear, human, and approachable: Copy is written to support understanding, trust, and simple decision-making.
- Custom visuals and graphics: Images, banners, and supporting design elements enhance your brand presence.
- Content migration handled for you: We move your existing content into a cleaner, more structured format.
- Technical structure that supports long-term growth: SEO groundwork, analytics, and proper setup ensure your site can expand and evolve.
- Clear guidelines for future updates: Your team receives simple instructions for making basic, safe edits.
- Full ownership of your website: You retain full control of the design, build, and code.
Technical SEO and Analytics
Our focus is on structuring your site clearly for both users and search engines. Layout, markup, and performance signal to search engines that your website is highly relevant for your target market. A website that search engines love is also one with a great user experience.
- Clear signals that help search engines understand your content
On-page SEO (meta, headers, alt text) improves relevance for both search and AI indexing. - Structured data that increases local visibility
Dental schema highlights your services and location in a format search engines prefer. - Site architecture built for easy crawling
Clean structure helps important pages get indexed and prioritized. - Fast performance that keeps patients on your site
Optimized speed encourages engagement and reduces bounce. - Mobile layouts that support today’s browsing habits
Your site looks and functions naturally on any device. - Readable layouts that improve trust signals
Clear sections and thoughtful spacing increase time on page.
Membership & Concierge
Your 24-month Membership provides the infrastructure that keeps your website secure, accurate, and performing well. Concierge is the high-touch support layer that manages updates, improvements, and coordination on your behalf. Membership with Concierge begins the day your website is launched.
Membership for support and growth
A dependable foundation your practice doesn’t have to manage
Hosting, security, backups, monitoring, and updates are handled for you, keeping your website stable and protected.
A website that stays current with your business
Your site can be updated as your services, team, or messaging evolves, ensuring accuracy over time.
Technical upkeep handled behind the scenes
Audits, optimizations, and monitoring happen proactively so your website stays healthy.
Concierge
Dedicated, in-house support that oversees your website with care
The Concierge manages content updates, layout adjustments, and integration checks with attention to detail and consistency.
High-touch coordination and communication
Requests are tracked, completed, and confirmed clearly—mirroring the reliability of an internal team.
Guidance that enhances your website over time
Your Concierge reviews your site, identifies opportunities for clarity or improvement, and helps maintain a strong patient experience as your practice grows.
Long-Term Support
After your pilot year, we offer renewal and self-host options that keep your website on the right track. You may continue maintenance through us or take full ownership and self-manage your website.
| Option | Renewal with Us |
|---|---|
| Renewal with Us | Continue hosting, updates, and support at an affordable rate |
| Self-Host | Self-manage your website, team trainings provided before handoff |
Team Member Trainings
We offer live, 1-on-1 virtual training so your team can confidently manage updates, photos, and content in WordPress.
Process Overview aka How it works
[need intro]
Deposit & Enrollment
Submit your $590 payment (or $295 deposit) and receive a confirmation email which links to the Onboarding sequence.
Strategy Intake
Share your business goals, services, and brand details so we can gain a strong foundation and align the site with your vision. [get content based on answers]
Blueprint & Design Preview
Review mockups, providing feedback during structured rounds to refine layout and messaging.
Development & QA
We complete the full build, test functionality, and fine-tune performance to ensure everything works smoothly. [seo]
Final Approval & Launch
Once approved, we connect your domain and submit the site to Google Search Console.
Post-Launch Support
Hosting, updates, and content management begin immediately after launch, ensuring your site stays current and secure.
Timeline and Milestones
- Average project duration: 4–6 weeks
- Feedback checkpoints during design and QA
- Support activation immediately after launch
Pricing and Value Chart
| Feature | Standard Agency Build | Pilot Onboarding Offer |
|---|---|---|
| Custom Professional Website | Est. $4,500–$7,000 + | Included |
| Software & Tools (SEO, analytics, testing, licensing) | $300–$1200 | Included |
| Hosting & Maintenance | $49–$750/mo | Included (1 year) |
| Content Updates | $120/hr | Included |
| Concierge Support | Optional | Included |
| Deposit | $590 | $590 One-time or split |
| Renewal Option | Custom Rate | Starts at $59/mo with BlueCat, or self-host/export with training |
Highlights
- Your website has the same design, build, and support as a full-scale agency project.
- First-year hosting, maintenance, and updates are included—no cost.
- Professional software and tools are included to ensure the site is optimized for SEO, performance, and conversions.
- After the first year, you can renew at an affordable rate or take full control with training for your team.
Get started: Your BlueCat Platform Account
All clients receive a company account on the BlueCat Platform. It’s your practice’s dedicated space, designed to keep everything related to your website, membership, and support in one consistent environment.
Your dashboard gives you an at-a-glance view of your project and membership. From there, you can access the BlueCat Concierge for priority requests, updates, and refinements throughout your membership. The Company Profile stores your core business details, brand assets, and key information used across your website.
The Website Portal houses your website’s structure, content, and build progress. Membership outlines your ongoing support, hosting, and maintenance. Integrations shows the tools connected to your site and how they work together. Documents keeps your agreements, enrollment details, and reference materials accessible whenever needed.
The platform keeps every part of your project and long-term support connected in one environment—your team, your website, and your ongoing relationship with BlueCat.
Create you Company Account
Select your preferred payment option to secure your spot.
Guide through account and enrollment
After payment, you’ll be redirected and receive a confirmation email with a link to the onboarding form.
Complete onboarding
Provide your business goals, services, branding details, and other key information.
Project manager contact through account
Our backend system reviews your input, generates a custom content brief, and runs automated checks to ensure all required content and data are captured correctly. We will reach out for additional details and next steps.
Still have questions? Ask the BlueCat team.
hello@bluecatweb.com